SEO Is More Than Just Keywords

When people of SEO, they tend to think about using the right keywords a certain number of times on a given page. However, SEO is much more than that. What should you be thinking about if you are trying to optimize a page to attract as much organic traffic as possible?

Think About What Your Site Visitors Won’t See

There is a lot of behind the scenes work that goes into creating a site that will be found by millions of web users. For example, you should use H1 tags in your title text to help search engine spiders determine which keywords you are trying to target. In addition, you want to create good meta descriptions and create rich snippets that will help search engines determine which keywords to look for and attempt to rank your site for.

Remember the Long Tail

Websites tend to target specific keywords that they think will help web searchers find their site. However, you have to consider the long-tail keywords that will help bring long-term traffic. Research has shown that long-tail keywords make up the vast majority of traffic to a given site. You can find these types of keywords by using the Google autosuggest tool or by looking at phrases that people use the most on forum posts.

Promotion Matters

You need to promote your site in a responsible way. While getting links to your site is great, you have to make sure that you are getting reputable sites to link to your content. Google will penalize sites that use unnatural link schemes or have too many unnatural links. Therefore, you will need to do your best to promote your content on social media and through legitimate outlets that will help boost your page rank and drive more traffic to your site.

Optimizing your content for search engines is a lot more than just using a keyword once per 100 words. Instead, you must optimize your entire site to help search engines find your page and index it as soon as possible. Once you have properly optimized the site, it can then reap the benefits of increased traffic and increased conversions.